About Us

Factor was formed to serve as a strategic partner to organizations and as a people strategist for teams. Our passion is to strengthen teams through intentional growth, planning and counsel. 

By prioritizing a focus on the intended result of any business goal, Factor helps keep organizations on track from strategy through execution of key initiatives. Appreciated by clients for being a solutions provider, our team constantly looks for ways to recognize greater efficiencies and real, measurable outcomes.

 

Meet the founder

 

 
 

Abbey is a thought partner, leadership guide and culture cultivator. As a strategic communicator, an accredited experience strategist and a trained team optimizer, she leverages proven principles and her nearly 20-years experience in supporting leaders to guide their organizations with intention. Having started her career in public relations, Abbey's approach to her work for clients is rooted in integrity, authenticity and transparency.

With a professional past that includes time spent in corporate, consulting and agency environments, Abbey brings an outside perspective to client organizations. She helps leaders develop and deepen connections – internally and externally – to foster more collaborative, intentional team cultures.

Several clients have referred to her as the conscience of the company. Helping to reveal the 'why' behind any strategic priority, Abbey is passionate about how culture and experience helps to build her clients’ brands.

Additionally, Abbey is a yoga instructor, a master energy worker, and a certified energy medicine practitioner. She teaches leaders simple techniques to boost their energy levels, calm the nervous system or stimulate healing to gain capacity and resilience in the face of high pressure, increasing demands and frequent change. After more than 13 years of having honed these practices, she brings a balance of intuition and actionable observation to help leaders and their teams access their fullest potential.

 

Tools & Credentials